Social Media Management

The goods

Below are a few samples of accounts I've managed & a report of results from my time working at these companies

Social Media Manager & Photographer

BELLA LASH

Increased follower count by 100k
Increased engagement rate on IG from 1.2% to 2.9% by changing our posting rate
Rolled out loyalty program due to increased engagement on Twitter. Doing this boosted our overall website traffic.

Social Media Manager & Content Creator

CHIRP

Steady increase of our REACHED audience overtime by increasing our customer service interactions
Increased engagement rate on IG from a 0.98% to 1.9%
Initiated a series of Pinterest campaigns that generated & spiked our sales of Q4

Social Media Manager & Content Creator

SLEEPY RIDGE WEDDINGS

Implemented an influencer strategy at the beginning of Q3 in 2022. Since doing that we've booked 10-15 more events per month which is well above average in comparison to previous years.
Increased our audience reach by 400k-600k on FB
On track to roll out a new shopping feature on our IG

“Penny has helped our business grow so much. I love her energy & willingness to try new things. That mentality got us to where we are today"

Zach Chipman, CEO

Data rules

Every brand has its own set of goals that they want to see delivered on. Setting the right KPI's is pivotal to growth in the social media space. Those results & statistics then aid in the translation of that data into creative. Hence the importance of understanding that data rules.

My approach to interpreting data all starts with understanding what the brand wants & needs. To be effective, to stand out, to story tell, to inform... all of that takes time & I do believe that I have the skill set to do this.

How i roll...

My approach consists of 3 main elements

Brand Awareness

Discover or learn more about target audience
Build content around the data
Build a posting schedule best fit for the brand
Deliver content at a pace that suites the brand
Create or expound on content pillars

Engagement

Increasing engagement is always a top priority
Discover, create, or learn brand voice so that all content is cohesive
Conceptualize ways to increase engagement
Create competitor analysis
Encourage BTS - this creates authenticity in any brand

Loyalty

Learn what demands or expectations the brand's audience has
Deliver and follow through on all promises made (i.e. customer service communication, giveaways, replies to comments, etc)
Listen to the brand's audience